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There are several common digital marketing mistakes that are made fairly often, here are ten of them, and if you’ve made them, here’s how you can make amends as well.
The use of Artificial Intelligence or AI in marketing has exploded recently and with good reason. Here are five ways how AI is going to change marketing in 2023 and why marketers should focus on it now.
Learn 5 tips for handling bad business reviews effectively. Respond professionally, listen actively, stay calm, provide resolutions, and turn feedback into growth opportunities.
Video marketing is something that every single small business should at least consider. Videos are quickly becoming one of the most popular ways to consume content online. If you don't produce videos, you'll lose a significant portion of the people who could be...
There is no way to avoid reading unfavorable feedback online. Working in the digital space inevitably presents one with this challenge. People who are the targets of online abuse and bigotry can be hurt the most by social media, but brands can also be damaged by what...
Many claim that SEO is dead, and there is plenty of evidence to back them up. The rise of concise video content has changed how people get information from the internet in a big way. People nowadays may prefer to search YouTube or TikTok for answers to questions...
TikTok emerged from nowhere and quickly established itself as a legitimate social network. The fact that it was done in a market with so much competition in such a short time is awe-inspiring. TikTok has a significant advantage over competitors such as Facebook: a...
You know it is prudent to include a blog on your small business website. After all, it helps with SEO and establishes you as an authority in your field. However, coming upwith blog topics can require considerable effort. You may be able to come up with a dozen or more...
LinkedIn, like the others, is a social media network, but its primary purpose is fundamentally different from that of Facebook or TikTok. LinkedIn began as a way for professionals to network. It has grown into a true powerhouse since its acquisition by Microsoft and...
Online communities can prove to be a highly effective tool for marketing. The ROI that these communities can generate is immense. Businesses can use these communities to get more people to know about their brand, build trust in the industry, and eventually turn them...
How do you get more traffic and boost your website's visibility in search engines? Link building is a proven way to accomplish both! It will not only increase the chances that someone comes across a link to your website, but it also adds to your reputation factor in...
When you think of SEO, what images come to mind? Most people believe that combining content marketing and keywords is the best solution. This limited view of SEO, especially in 2022, would not be entirely inaccurate. While traditional SEO is still as important today...
"Content is King," as every marketer knows. The concept is straightforward. If your content speaks for itself and assists people in finding the answers they seek, you're set. However, given the significant evolution of online marketing over the last decade, many now...
Every company needs to invest in marketing. If you wan to see significant growth in your business, you need o get your message in front of the right people. Over the past few decades, marketing has seen a dramatic transformation. In particular, digital marketing's...
In the modern business world, having a social media presence is not sufficient. In recent years, digital marketing has changed significantly and has become more competitive than ever. Brands are competing head-to-head to ensure that their online messages resonate with...
Every small business should have an email list; it's one of the most valuable assets you can build in today's primarily digital world. Maintaining a list of people you can send information to about product launches, sales, and service reminders will significantly...
There are no hard and fast rules regarding your marketing plans. As such, you would want to monitor and analyze their performance continually. This approach can help you assess whether or not you need to make any modifications. You may be wondering, “What information...
There was a time when fame and money were reserved for real celebrities. Today, the same privilege is within reach of the ordinary individual, all thanks to social media. Social media influencers have a large following on platforms including Facebook, Instagram,...
In any digital marketing strategy, it is important to utilize both paid and organic marketing strategies. But do you know how to use them? This guide will tell you everything you need to know! So What Are Paid and Organic Marketing? Organic Marketing As the name...
It’s no secret that customers are almost surgically attached to their phones nowadays- everyone is, even you and me. It stands to reason, then, that when you devise new marketing strategies, you consider the omnipresence of customer’s cell phones. If you want to drive...