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Why Content Marketing Is Still Relevant In 2022

"Content is King," as every marketer knows. The concept is straightforward. If your content speaks for itself and assists people in finding the answers they seek, you're set. However, given the significant evolution of online marketing over the last decade, many now believe that content marketing may not be as relevant in 2022 as it once was. This may appear to be accurate at first glance. Video has become the preferred medium for both creators and audiences. TikTok and Instagram...

Top 5 Online Marketing Strategies for Small Businesses

Every company needs to invest in marketing. If you wan to see significant growth in your business, you need o get your message in front of the right people. Over the past few decades, marketing has seen a dramatic transformation. In particular, digital marketing's impact on how firms interact with potential customers, cultivate leads, and ultimately close sales has been revolutionary. Internet advertising is fundamentally the same as traditional forms of advertising like newspaper ads and billboards. Nonetheless, small enterprises...

Social Media Metrics That Matter The Most In 2022

In the modern business world, having a social media presence is not sufficient. In recent years, digital marketing has changed significantly and has become more competitive than ever. Brands are competing head-to-head to ensure that their online messages resonate with consumers and continue to hold their attention for as long as possible. Accurate data is essential for determining how your social media efforts have performed thus far and what adjustments must be made to reverse any performance decline or achieve...

8 Creative Ways for Small Businesses to Grow Their Email List

Every small business should have an email list; it's one of the most valuable assets you can build in today's primarily digital world. Maintaining a list of people you can send information to about product launches, sales, and service reminders will significantly benefit your business. However, people must opt-in to receive emails; you cannot simply add someone to your email list without their permission. The strategies listed below will assist you in growing your list. Make It Simple to Sign Up Begin by making...

12 Data Points You Should Gather to Track Your Digital Marketing Success

There are no hard and fast rules regarding your marketing plans. As such, you would want to monitor and analyze their performance continually. This approach can help you assess whether or not you need to make any modifications. You may be wondering, “What information should I collect to measure the performance of my digital marketing efforts”? Engagement Data – Including Likes, Shares, Comments, and Mentions   The level of overall engagement is one of the most crucial indicators to monitor. Keeping customers...

How Virtual Influencers are dominating the Marketing Landscape

There was a time when fame and money were reserved for real celebrities. Today, the same privilege is within reach of the ordinary individual, all thanks to social media. Social media influencers have a large following on platforms including Facebook, Instagram, TikTok, and YouTube. Brands are willing to splurge to get their messages in front of well-targeted customers- proof that influencer marketing is experiencing a dramatic spike in popularity. In a little more than a decade, there has been an increase...

Paid Versus Organic Marketing: What They Are and How to Use Them

In any digital marketing strategy, it is important to utilize both paid and organic marketing strategies. But do you know how to use them? This guide will tell you everything you need to know! So What Are Paid and Organic Marketing? Organic Marketing As the name suggests, organic marketing can be considerably less expensive than paid marketing. While paid marketing involves spending a great deal of money on advertisements, organic marketing is more focused on an online presence. Various forms of content production, such...

7 Text Messaging Marketing Strategies To Drive More Sales

It’s no secret that customers are almost surgically attached to their phones nowadays- everyone is, even you and me. It stands to reason, then, that when you devise new marketing strategies, you consider the omnipresence of customer’s cell phones. If you want to drive sales, you have to market where your audience is. In recent years, text message marketing has become increasingly popular, and it certainly can be effective, but as with anything, it is crucial you know what approaches...

6 Top Digital Marketing Strategies for a Tough Economy

As any business owner will tell you right now, times are rough for many businesses. But despite the bad economy, there are a number of strategies you can employ that will help lessen the impact of our current economic hardship. I’m certain that you have already considered- or even experienced- the ways that an economic shift could affect your business, as well as the digital marketing strategies you could employ that will keep your business afloat. https://youtu.be/hqrp2bP2EWo Despite the current economic difficulties we are...

4 Ways to Optimize Your Google My Business Profile

Google My Business (or GMB, as we’ll refer to it from here on out) is a great way to get an advantage over other local competitors. But are you using it to it’s fullest potential? If you aren’t sure, never fear! We put together this list of four strategies that will help you maximize your GMB’s effectiveness. Strategy 1 - Seek Customer Reviews This is always a great strategy to improve your GMB page. Not only is it cost effective- after all,...