Every small business should have an email list; it’s one of the most valuable assets you can build in today’s primarily digital world.
Maintaining a list of people you can send information to about product launches, sales, and service reminders will significantly benefit your business. However, people must opt-in to receive emails; you cannot simply add someone to your email list without their permission.
The strategies listed below will assist you in growing your list.
Make It Simple to Sign Up
Begin by making it as simple as possible for people to join your email list. While asking for someone’s first name helps with personalization, removing this field will allow your list to grow faster. You must decide whether that is worthwhile for you. The bottom line is that the less information you request, the faster your list will grow.
Whatever other information you request, ensure your email signup list is visible on your website. Also, reduce the number of clicks required for people to sign up.
Invite on social media
Take advantage of your presence on social media platforms to remind people to subscribe occasionally. Include a link to do so in your bio on your social media profile pages. Then, every once in a while, create a post encouraging subscriptions.
Pitch the Newsletter
Consider pitching the newsletter directly, regardless of where you promote your email list: social media, website, or elsewhere. For this to work, you must create a relevant newsletter for your audience. A clothing store, for instance, could provide a weekly or monthly style guide. Alternatively, you can distribute a regular newsletter with industry insights if you offer a service.
Use QR Codes to Get Signups
Regarding the ease of subscribing to your email list, consider creating a QR code that leads directly to the signup page. Place this information in physical locations in your store and on physical advertisements. Include them at the bottom of all receipts. You could even place one on your website, but they are more effective offline.
Offer an Incentive
Offering an incentive is a classic method for collecting email addresses. Depending on your business, this could be a discount code for the next purchase or a free item with the next purchase. It could even be a trial version of your service.
You could also provide something instructive and valuable, such as an e-book. If you are a realtor, consider writing an e-book about tips for buying or selling homes.
Host an Event – And Ask for Email Addresses
Another idea is to host a webinar or in-person event and ask for emails as part of the registration process. Just make sure to make the process of opting in clear. You don’t want to fall into legal trouble. This can be accomplished by adding an appropriate checkbox in the form.
Thank New Subscribers Right Away
Building your email list means not losing the subscribers you have already gained. One way to do this is to engage with new subscribers immediately. This can be as simple as a thank-you page after they sign up or sending a welcome email. This is also a great time to throw in those discount codes, e-books, or other incentives.
Let Users Control the Content They Receive
It is also possible to reduce the number of people who unsubscribe by increasing the likelihood of receiving their desired content. Start by ensuring that your messages always contain high-quality, relevant content.
Consider taking this to the next level by providing options to your subscribers. You can offer varying email frequency intervals or give them a choice to receive only specific email types. For instance, they may not wish to receive your weekly product roundup but are interested in hearing about sales or new products.
With the abovementioned strategies, you should observe your email list expanding and unsubscribes decreasing. You must now concentrate on developing an effective email marketing strategy.