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There are several common digital marketing mistakes that are made fairly often, here are ten of them, and if you’ve made them, here’s how you can make amends as well.
The use of Artificial Intelligence or AI in marketing has exploded recently and with good reason. Here are five ways how AI is going to change marketing in 2023 and why marketers should focus on it now.
Learn 5 tips for handling bad business reviews effectively. Respond professionally, listen actively, stay calm, provide resolutions, and turn feedback into growth opportunities.
Video marketing is something that every single small business should at least consider. Videos are quickly becoming one of the most popular ways to consume content online. If you don't produce videos, you'll lose a significant portion of the people who could be...
There is no way to avoid reading unfavorable feedback online. Working in the digital space inevitably presents one with this challenge. People who are the targets of online abuse and bigotry can be hurt the most by social media, but brands can also be damaged by what...
In the last few years, Google's ranking algorithms have advanced dramatically. In the past, achieving high rankings for your content was feasible by carefully choosing your keywords and creating links, but that is no longer the case. Google looks at more than these...
Taking images for your business requires a high-quality camera. The good news is that you don't have to buy a camera. With it, you can capture decent photos with at least a mid-range smartphone. There is no doubt about it if you have a high-end smartphone. Your phone...
Many claim that SEO is dead, and there is plenty of evidence to back them up. The rise of concise video content has changed how people get information from the internet in a big way. People nowadays may prefer to search YouTube or TikTok for answers to questions...
TikTok emerged from nowhere and quickly established itself as a legitimate social network. The fact that it was done in a market with so much competition in such a short time is awe-inspiring. TikTok has a significant advantage over competitors such as Facebook: a...
You know it is prudent to include a blog on your small business website. After all, it helps with SEO and establishes you as an authority in your field. However, coming upwith blog topics can require considerable effort. You may be able to come up with a dozen or more...
LinkedIn, like the others, is a social media network, but its primary purpose is fundamentally different from that of Facebook or TikTok. LinkedIn began as a way for professionals to network. It has grown into a true powerhouse since its acquisition by Microsoft and...
Online communities can prove to be a highly effective tool for marketing. The ROI that these communities can generate is immense. Businesses can use these communities to get more people to know about their brand, build trust in the industry, and eventually turn them...
How do you get more traffic and boost your website's visibility in search engines? Link building is a proven way to accomplish both! It will not only increase the chances that someone comes across a link to your website, but it also adds to your reputation factor in...