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Why You Should Be Focusing On Local SEO In 2023
When you think of SEO, what images come to mind? Most people believe that combining content marketing and keywords is the best solution. This limited view of SEO, especially in 2022, would not be entirely inaccurate. While traditional SEO is still as important today...
Why Content Marketing Is Still Relevant In 2022
"Content is King," as every marketer knows. The concept is straightforward. If your content speaks for itself and assists people in finding the answers they seek, you're set. However, given the significant evolution of online marketing over the last decade, many now...
Top 5 Online Marketing Strategies for Small Businesses
Every company needs to invest in marketing. If you wan to see significant growth in your business, you need o get your message in front of the right people. Over the past few decades, marketing has seen a dramatic transformation. In particular, digital marketing's...
Social Media Metrics That Matter The Most In 2022
In the modern business world, having a social media presence is not sufficient. In recent years, digital marketing has changed significantly and has become more competitive than ever. Brands are competing head-to-head to ensure that their online messages resonate with...
8 Creative Ways for Small Businesses to Grow Their Email List
Every small business should have an email list; it's one of the most valuable assets you can build in today's primarily digital world. Maintaining a list of people you can send information to about product launches, sales, and service reminders will significantly...
12 Data Points You Should Gather to Track Your Digital Marketing Success
There are no hard and fast rules regarding your marketing plans. As such, you would want to monitor and analyze their performance continually. This approach can help you assess whether or not you need to make any modifications. You may be wondering, “What information...
How Virtual Influencers are dominating the Marketing Landscape
There was a time when fame and money were reserved for real celebrities. Today, the same privilege is within reach of the ordinary individual, all thanks to social media. Social media influencers have a large following on platforms including Facebook, Instagram,...
Paid Versus Organic Marketing: What They Are and How to Use Them
In any digital marketing strategy, it is important to utilize both paid and organic marketing strategies. But do you know how to use them? This guide will tell you everything you need to know! So What Are Paid and Organic Marketing? Organic Marketing As the name...
7 Text Messaging Marketing Strategies To Drive More Sales
It’s no secret that customers are almost surgically attached to their phones nowadays- everyone is, even you and me. It stands to reason, then, that when you devise new marketing strategies, you consider the omnipresence of customer’s cell phones. If you want to drive...
6 Top Digital Marketing Strategies for a Tough Economy
As any business owner will tell you right now, times are rough for many businesses. But despite the bad economy, there are a number of strategies you can employ that will help lessen the impact of our current economic hardship. I’m certain that you have already...
4 Ways to Optimize Your Google My Business Profile
Google My Business (or GMB, as we’ll refer to it from here on out) is a great way to get an advantage over other local competitors. But are you using it to it’s fullest potential? If you aren’t sure, never fear! We put together this list of four strategies that will...
5 Ways to Use Your Social Media to Generate Interest & Leads
If you own a business in this day and age, it is almost required that you have some kind of social media presence. While many of you are surely using these platforms to their full capacity (and bringing in a lot of customers in the process), it isn’t always easy to...
7 Tips for Adjusting Your Marketing Approach for Covid-19
Picture this: You were all set up with a brand new marketing campaign for the second quarter. Chances are, it was perfectly tailored to the idea of summer and all the fun that comes with it. Then March- and COVID-19- happened, and all your “best laid plans” went awry....
How to Use Influencer Marketing During Coronavirus
Coronavirus and the lockdown it caused have had a bigger impact than we could ever have imagined. Who would’ve guessed way back in March that things would end up the way they have? We might have though that after a few short weeks, we would immediately back to normal,...
Maximizing Video SEO and Engagement
Picture this: You and your team have spent weeks making the perfect video. The script is perfect, the music is decided on, and the editing is razor sharp. You can’t wait to put it out and let the clicks roll in! But all you get is a whole bunch of nothing. It can...
6 Benefits of Content Marketing
There’s no doubt about it: nowadays, content is everything. There are certainly other strategies that have become trendy, but content marketing continues to be the best way to reach new customers and establish your company in your field. We put together a list of 6...
SEO Made Simple: The 5 SEO Basics You Can Master (No Technical Experience Required)
Most people thinks SEO is dead, well I’m here to tell you it isn’t. It is here to stay, and organic search is still as important as ever to get traffic to your business or website. In fact, organic traffic from SEO in my experience can have higher conversion...