As any business owner will tell you right now, times are rough for many businesses. But despite the bad economy, there are a number of strategies you can employ that will help lessen the impact of our current economic hardship. I’m certain that you have already...
4 Ways to Optimize Your Google My Business Profile
Google My Business (or GMB, as we’ll refer to it from here on out) is a great way to get an advantage over other local competitors. But are you using it to it’s fullest potential? If you aren’t sure, never fear! We put together this list of four strategies that will...
5 Ways to Use Your Social Media to Generate Interest & Leads
If you own a business in this day and age, it is almost required that you have some kind of social media presence. While many of you are surely using these platforms to their full capacity (and bringing in a lot of customers in the process), it isn’t always easy to...
7 Tips for Adjusting Your Marketing Approach for Covid-19
Picture this: You were all set up with a brand new marketing campaign for the second quarter. Chances are, it was perfectly tailored to the idea of summer and all the fun that comes with it. Then March- and COVID-19- happened, and all your “best laid plans” went awry....
How to Use Influencer Marketing During Coronavirus
Coronavirus and the lockdown it caused have had a bigger impact than we could ever have imagined. Who would’ve guessed way back in March that things would end up the way they have? We might have though that after a few short weeks, we would immediately back to normal,...
Maximizing Video SEO and Engagement
Picture this: You and your team have spent weeks making the perfect video. The script is perfect, the music is decided on, and the editing is razor sharp. You can’t wait to put it out and let the clicks roll in! But all you get is a whole bunch of nothing. It can...
6 Benefits of Content Marketing
There’s no doubt about it: nowadays, content is everything. There are certainly other strategies that have become trendy, but content marketing continues to be the best way to reach new customers and establish your company in your field. We put together a list of 6...
SEO Made Simple: The 5 SEO Basics You Can Master (No Technical Experience Required)
Most people thinks SEO is dead, well I’m here to tell you it isn’t. It is here to stay, and organic search is still as important as ever to get traffic to your business or website. In fact, organic traffic from SEO in my experience can have higher conversion...
Backlink Basics: Getting Started
It’s easy to get lost in the little details of marketing, such as the creation of unique content or the implementation of keywords and SEO research. These details are certainly key to any good digital marketing strategy, but they are not the be all and end all of...