Marketing Tag

Paid Versus Organic Marketing: What They Are and How to Use Them

In any digital marketing strategy, it is important to utilize both paid and organic marketing strategies. But do you know how to use them? This guide will tell you everything you need to know! So What Are Paid and Organic Marketing? Organic Marketing As the name suggests, organic marketing can be considerably less expensive than paid marketing. While paid marketing involves spending a great deal of money on advertisements, organic marketing is more focused on an online presence. Various forms of content production, such...

7 Tips for Adjusting Your Marketing Approach for Covid-19

Picture this: You were all set up with a brand new marketing campaign for the second quarter. Chances are, it was perfectly tailored to the idea of summer and all the fun that comes with it. Then March- and COVID-19- happened, and all your “best laid plans” went awry. Many of you can probably relate to this. But how do you react? Coronavirus has shown that it won’t be gone for quite some time; this makes it almost impossible to...

How to Use Influencer Marketing During Coronavirus

Coronavirus and the lockdown it caused have had a bigger impact than we could ever have imagined. Who would’ve guessed way back in March that things would end up the way they have? We might have though that after a few short weeks, we would immediately back to normal, but most experts have predicted another year and a half before we can even hope for some sense of normalcy. So while at one point it might have seemed like a good...